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Using Film Markets To Turn Your Luck Around: A Case Study with Filmmaker Richard Ford

Filmmaker Richard Ford had a completed film, "i-Crime", which he submitted to sales agents hoping to launch at AFM®, but got no response and no representation. He and his producing partner didn't like taking "no" for an answer, so they decided to head to the market anyway.

In this case study Richard discusses:

    • their strategy prior to descending on AFM®
    • how they managed to get meetings on the spot at the market
    • the 'icebreaker' they used to help them get meetings
    • the responses they got from sales agents once they started meeting them in person
    • the materials they used (trailer, artwork, etc.)
    • how they ended up pitching a new project from the script stage
    • how their attitude changed on relationship building
    • the types of deals they got offered at AFM® and post-market
    • the deliverables that were necessary for the bigger deals they were offered

Scroll down for download instructions
This case study is in audio format

Learn more about Richard's film: www.icrimemovie.com



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About Stacey Parks

Stacey Parks has over 16 years experience in independent film as a sales agent, producer, and consultant for independent filmmakers. She is the author of "The Insider's Guide to Independent Film Distribution" (2012 Focal Press), now in its second edition and considered to be an essential handbook for independent filmmakers seeking production and distribution insight for their films.

Stacey is also the founder of FilmSpecific.com, a training and consultancy organization for independent filmmakers focused on exploring financing and distribution models to maximize opportunities for their films in the international marketplace. Additionally, she founded IndependentFilmBlog.com where she writes extensively on how to make movies that sell. Since it's launch in 2007, FilmSpecific.com has become a trusted resource amongst independent filmmakers with an active community of over 10,000, from all corners of the globe. FilmSpecific.com has been named by Moviemaker Magazine as "one of the 50 best websites for moviemakers", and, more recently, "one of the top 25 websites that filmmakers need to know about".

As a consultant, Stacey advises on all aspects of finance, distribution, and marketing for her clients' films including providing strategic guidance on finance and distribution plans, packaging for pre-sales, audience-engagement campaigns, and facilitating distribution for finished films. Her clients include Sundance, Cannes, Berlin, and Toronto award-winning filmmakers and producers who have successfully secured studio and mini-major distribution for their films.

Prior to founding Film Specific, Stacey was a foreign sales agent securing distribution for hundreds of independent features and programs worldwide. Before becoming a sales agent, she served as associate producer of the feature film "Shadow Magic" (1999), which premiered at the Sundance Film Festival and was released theatrically by Sony Pictures Classics. She was a pioneer in online video content in its earliest days, producing a London-based internet TV series called SEED TV about socially conscious entrepreneurs in 2001, which was executive produced by renowned British PR 'guru' Lynne Franks. Stacey began her career in 1995 at the William Morris Agency, working in the soundtrack and independent film packaging departments.

Stacey has conducted extensive lectures and workshops on film distribution, finance and marketing for the British Film Institute, the South Australia Film Corporation, the National Association of Latino Independent Producers (NALIP), FilmArc for FilmPool Nord, UCLA, Women In Film, Berlin Film Festival and the Raindance Film Festival. Stacey has also spoken on panels at the Cannes Film Festival, the American Film Market, and Slamdance, and for organizations including the Producers Guild of America, NALIP, Women in Film, and the Alliance of Women DIrectors, among others.

Stacey has been profiled or interviewed in MovieMaker Magazine, Student Filmmakers Magazine, The Christian Science Monitor and the Los Angeles Business Journal. She is a regular contributor to MovieMaker Magazine and has served as an instructor in UCLA Extension's Entertainment Studies Department.