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THE PRODUCER'S INCUBATOR: Want Help Packaging, Pitching, and Financing Your Film?

The Producer's Incubator is a THREE MONTH GROUP COACHING PROGRAM created for Producers who are looking to decisively move their projects from development to funding and finally into production...but need help getting there.

The Incubator kicks off in December & covers EFM and Cannes 2014 prep ...

BONUS: Participants receive a 6 month complimentary membership to Film Specific ($150 value)

"The resources, meetings, discussion boards, handouts, case studies and feedback I have received while in the Producer's Incubator have led directly to my being able to successfully and professionally (and speedily!) package two different feature projects for the market and make solid progress with each, in terms of moving into the funding process. I've also created and honed film business plans while in the Incubator, which has helped me speak with investors on a whole different level. Stacey's keen insights, and genuine openheartedness are wonderful bonuses. It's been a terrific way to move projects ahead!."

- Donna Wheeler, Filmmaker


The climate for independent film financing is extremely challenging, especially as more and more financing opportunities dry up. Unfortunately, with so many obstacles and no clear roadmap, many producers simply can't see the way forward. And so they remain stuck, their projects stalled.

But there are ways to move projects forward, even in today's tough marketplace. The opportunities are there, but it takes a very proactive producer to see them and make things happen. The key is to build exceptional value in your project. It takes more than just having a great script to stand apart from the crush of filmmakers vying for financing. It means assembling the right team and packaging the right talent to attract the right kind of financing and distribution for your film. But what's right for one film, may not be right for another. There is no one-size-fits all approach.

These are the issues that led us to create The Producers Incubator Virtual Intensive....

The Producers Incubator is a THREE MONTH program (December 2013 - March 2014) - part virtual immersion, part group consultancy. The first phase is a four part immersion program laser focused on strategizing the finance and packaging plans for your project. The second phase is focused entirely on outreach and turning your financing and packaging plans into realities.

As consultants we work with independent filmmakers on a daily basis helping them develop pragmatic strategies for financing, packaging and distributing their films and connecting them with the best opportunities. Our clients range from first-time producers embarking on their first films to highly established, award-winning producers looking for insights into the current marketplace. It was our one-on-one work with my clients which was the impetus for creating a group program - an "incubator" of sorts for like-minded producers - to grow their projects from script stage to film, while making it easily accessible to motivated producers EVERYWHERE. The program offers the most beneficial aspects of our consulting programs in a group setting and at a substantially reduced cost.

This program is geared toward getting your film made - it's focused on developing strategies for financing and packaging, then executing those strategies over the course of the program. In this program we cover:

    • How to build a true value proposition in your project that will attract financing • How to create a solid finance plan appropriate your film
    • Best practices for pitching your project to agents, managers, distributors, sales agents, and financiers
    • How to approach distributors and sales agents for pre-sale financing


Anybody is welcome to take the program to benefit from the information, however, this is an active program and those who will get the most out of it are:

    • Producers with a project at the script stage who are struggling with where to begin the process of getting it made
    • Producers with films budgeted from $500K - $5 million
    • Producers who need to start packaging their project to build value for investors, pre-sales, etc
    • Producers who need to create a realistic and achievable finance plan for their film

This is NOT a program for writers who are looking to get an agent or manager to rep their script. This program is about aggressive outreach for producers who are serious about making their films. It is not for the faint of heart or the shy! You have to feel comfortable with "selling" and being proactive instead of reactive. For independent producers today, it's the only way to get it done. Additionally, this program assumes you are working with a completed, polished script that is ready to go out to talent, distributors and financiers so you can dive right in.

"The Producer's Incubator was a great experience. Stacey helped show a big picture view of what it takes to be a producer. Her approach is realistic with no fluff. After the incubator I had a plan and knew how to proceed in developing our project Graveyard Dogs. Using her tactics I was able to attach a television star to our film. Now I'm looking forward and feeling prepared to take our project to AFM. Another fantastic opportunity is access to the forums where you can meet other producers in the same boat facing some of the same challenges. Stacey is very active in answering questions asked by the group. I would highly recommend the Producer's incubator to anyone interested in Producing ."

- Chris Hines, Producer


The Producer's Incubator will take place VIRTUALLY via an immersive series of live, in-depth lectures and group strategizing sessions over the span of 3 months. Producers anywhere can attend. All you need is a phone line or an internet connection. If for any reason you can't make the live sessions, they will be recorded in their entirety and made available to all participants for download after the live session, so you'll never miss a thing.

A COMPREHENSIVE SERIES OF FOUR 60-90 MINUTE INTERACTIVE GROUP COACHING SESSIONS in December (accessible to all via telephone or online via Skype) to kick-start your efforts. These sessions cover every aspect of creating your project's packaging and financing plan via in-depth lectures, and open discussion for Q&A, brainstorming, and strategizing your individual projects.

    (virtual session: 60 - 90 minutes - accessible via telephone or online via Skype: 11am PST/ 2pm EST/ 7pm GMT)

    Understanding what you want to get out of your film and creating a plan to get you there • why understanding marketplace realities is crucial from day one • defining the opportunities for your film • getting your film noticed in a saturated marketplace • the distribution conundrum and why you need to consider it before doing anything else • in-depth examination of the three models of independent film financing • creating a financing strategy that makes the most sense for your film • the hidden costs of financing • utilizing tax incentives to your advantage • how and when to take advantage of international co-productions • how and when to utilize pre-sales • creating a viable revenue model: budget vs potential revenue streams • PLUS open Q&A and individual project strategizing

    (virtual session: 60 - 90 minutes - accessible via telephone or online via Skype: 11am PST/ 2pm EST/ 7pm GMT)

    Why packaging is the key factor in getting your film made • the elements of a compelling film package • researching cast and potential producing partners for your film's budget level • leveraging the track records of others when you don't have one • how bringing on an Executive Producer can play a critical role for the newbie producer • the importance of your filmmaking team • PLUS open Q&A and individual project strategizing

    (virtual session: 60 - 90 minutes - accessible via telephone or online via Skype: 11am PST/ 2pm EST/ 7pm GMT)

    How to effectively position your project • how to get the best results when contact talent agents, managers • understanding timelines when dealing with talent and their representatives • when to use a casting director and what they bring to the table • how to contact producers for potential partnerships and what you need in place • what should be included in your pitch • presentation materials: when to use them and when to stay away from them • getting your logline down • dealing with objections and rejections • PLUS open Q&A and individual project strategizing

    (virtual session: 60 - 90 minutes - accessible via telephone or online via Skype: 11am PST/ 2pm EST/ 7pm GMT)

    Getting in front of financiers • where to find pre-sale opportunities • using the film markets to attract financing • attracting sales agents to your film • the role sales agents play in getting your film financed • the process for making a pre-sale deal at the script stage and what needs to be in place • the sales timeline • presenting to potential financiers and buyers and what you'll need • PLUS open Q&A and individual project strategizing

THREE 60-90 MINUTE VIRTUAL GROUP "CHECK IN" SESSIONS in January, February and March as support in your outreach efforts, to advise on any obstacles you're facing and to provide ongoing guidance. We'll also be providing guidance on your strategy based on your project's feedback from the marketplace.

    (virtual session: 60 - 90 minutes - accessible via telephone: 11am PST/ 2pm EST/ 7pm GMT)

    All your research and planning should be set and it's time to jump in and start your outreach to get your projects moving! In the first of our series of check-in sessions, we'll evaluate your progress so far in spurring interest in your projects and roadblocks you're encountering.

    (virtual session: 60 - 90 minutes - accessible via telephone: 11am PST/ 2pm EST/ 7pm GMT)

    In our second check-in session, we'll discuss how your projects are being received in the marketplace and what you can do to enhance your strategy in light of real-world feedback. We'll also discuss preparation for those planning on attending the upcoming 2013 film markets, including Cannes.

    (virtual session: 60 - 90 minutes - accessible via telephone: 11am PST/ 2pm EST/ 7pm GMT)

    In our third and final check-in session we'll discuss the feedback you're getting from talent, managers, agents and potential producing partners, as well as from buyers for those pursuing that route.

    *Dates in Phase 2 of the program may be subject to change. All participants will be informed of any schedule changes in advance.

Here you can post progress reports, get guidance on any obstacles you're facing in your efforts, get your questions answered and find some good old fashioned moral support whenever you need you're never left out in the cold.


6 Months Complimentary Membership to Film Specific (value $150) for ongoing support and additional resources

• Access To A Private Online Hub where all program materials are accessible, including private forums for 'anytime' guidance on your efforts and concerns.

Inquiry Templates (and follow up letter templates) for approaching talent representatives, potential producing partners, financiers and buyers

Spreadsheets to keep track of all your correspondences and script submissions

Resource Guide to help you along each step of the way

Strategizing Worksheets to accompany each lecture lesson and help you strategize each step of the way

Downloadable MP3 Recordings of ALL live sessions (no worries if you can't make a live session, the recordings will be available to all attendees within several hours of each session's end)

"I came into the program with what I thought was knowledge of how to produce a film. As I delved into the program materials, I learned more than I ever thought possible. The program was amazing and incredibly knowledgeable! Learning how to take a film from script to screen and everything in between was information that I will be able to use on every single project that I produce. I'm currently working on producing my first feature film, and for the first time, I'm going in with managed expectations and the knowledge needed to approach the right cast and crew to make it happen. "

- Regina Partee, Producer

"For me, The Producer's Incubator has been an extremely helpful and invaluable experience. So much insightful information and hands on guidance for a young producer like myself. I have produced and directed only one feature to date, and oh how I wish I had participated in the Producers Incubator before I made my last film. So many pitfalls would have been avoided and so many better choices would have been made. However, I am just thankful that I've participated in it now, as it has infused me with excitement and enthusiasm about my future projects."

- Tom Kreuger, Filmmaker


I've spent over 15 years immersed in the international independent film marketplace - as a sales agent, a consultant to independent filmmakers and a producer. I have presented lectures across the globe for film boards, at major film festivals and for some of the world's most respected filmmaking organizations. As a consultant, I work with filmmakers at all levels on a daily basis to help them move their projects forward, at every stage of production. I have cultivated relationships with sales agents, buyers and producers and know first-hand the types of projects they look for. I have seen the mistakes filmmakers make when trying to get talent, financiers and buyers on board their projects. Conversely, I have also seen many things filmmakers have done right to fully exploit their films in the international marketplace.

For a fraction of the price of one hour of individual consulting with me at my hourly rate of $500, you can become a part of this THREE MONTH program designed to guide you through aggressively and responsibly moving your project from script to movie. For a tiny fraction of your project's budget, the Producer's Incubator is a true investment in your project and your career...

Ready To Get Started?



Q: Is this program conducted "in-person"?
A: No, this program is conducted virtually -- all you need to attend is an internet connection and a telephone line (or a Skype online calling connection). We have done this so any filmmaker who wants to participate in this program can do so, regardless of where they live. While we have interactive "live" sessions, they are conducted virtually so you can attend from anywhere in the world. However, it is not necessary to attend the live sessions, as the recording will be made available for download at your convenience and you can always ask questions and get feedback on your project and strategies via the program forum.

Q: Do I have to be a U.S. filmmaker to participate in The Producers Incubator?
A: No. This program is designed to instruct filmmakers how to package and finance their projects and set yourself up for success in the international marketplace. It doesn't matter where you live.

Q: If I take this program, am I guaranteed to get my film made? Will you get talent and financing attached for me?
A: Absolutely not. This program is a group consultancy that instructs you how to do the work yourself. While we do offer a virtual "hand-holding" throughout the process, you are responsible for getting your film into the hands of talent, sales agents, distributors, financiers, other producers, etc. And you are ultimately responsible for getting it made. Your project must be able to stand on its own two feet in the marketplace. This program is designed to instruct and empower the filmmaker so you will still have to do the work and bring the goods.

Q: I have a project I'd like to get moving on, but the script is not completed yet. Would this program help me?
A: We strongly recommend all participants have a completed script that is ready to go out to talent, sales agents, distributors, financiers, etc. The entire second phase of this program is focused on outreach so getting your project out there is an extremely important part of the program.

Q: What can I expect to get out of The Producers Incubator?
A: You'll get as much out of the program as you are willing to put into it. You'll get a ton of real-world information including practical market intelligence, and individualized guidance for your projects, but your success in the program depends on your willingness to do the work that's required and the quality and viability of your projects. To see what others have gotten from the program, check out the testimonials on this page to see the results of previous attendees.

Q: How is The Producers Incubator delivered?
A: The Producers Incubator is delivered virtually via a series of interactive live sessions. These live sessions are conducted via telephone conference line (and online via Skype calling) due the the highly interactive nature of the program (rather than via webinar technology that at this time doesn't allow for the required level of interaction and ease of use for participants). The live sessions are recorded so those who can't attend live don't miss a thing. Additionally, dedicated online forums for the program are provided to interact with the instructor and fellow participants, ask questions or comment about the material covered and seek direct guidance on your projects.

Q: Will the live sessions be recorded if I can't make it live?
A: Yes, the live sessions are recorded in their entirety and made available to all Producers Incubator participants to download right after each call. In fact, in the past when we have offered this same program at least half the attendees did not attend the live sessions, instead opting for listening to the recordings at their convenience and communicating with the instructor and fellow participants via the dedicated online forums. How you participate in this program depends entirely on what works best for you.

Q: I have some additional questions about the program. How can I contact you?
Just use our CONTACT FORM and we'll be happy to answer any questions you have about the program.


""The Producer Incubator is a jewel of a program. Stacey has the unique quality to simplify the process of producing and packaging a project. She basically takes away all those things that appear insurmountable at first, but with her direction, methodically she peels away all the preconceived notions on what it actually means to attach talent/directors to a project. Stacey fosters a safe environment where everyone contributes and shares information, which is the greatest aspect of the program, because subconsciously we all realize we are all on the same boat. The only difference are the zeros in the budget. The process is the same. When I first took the program I thought I knew what it meant to package and how to go about it. I could not have been more wrong. This is a must course for everyone who really wants to get their project off the ground and into the next phase." - Joel Franco, Filmmaker

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"The Producers Incubator is the only course of its kind. Through it, I learned how to prepare pitch materials for markets and how to attach talent to our movies with a view to pre-sales and lining up investors based on what the going rates are for films like ours. I highly recommend that producers with experience and those who are just starting out take this course. Take the class, listen to the advice, and when you forget it, listen again. I listened, got our sales agents and have 3 films heading to Cannes in a couple of weeks for sales and pre-sales. And I still go back and listen again - just in case I missed something. There's just so much in this Incubator! Well worth it." - Victoria Westcott, Producer

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New filmmakers need a lot of support when making their first films. What Stacey offers in the Producers Incubator is not only specific and clear direction which you'll never hear from any producer or executive, she also becomes a cheerleader (or voice of support) for new filmmakers in an industry designed to say no. I would recommend her and this program highly to any filmmaker new to the industry. I wish I had met her when I first came to Los Angeles. It would have saved me a lot of time, disappointment and money. - Rae Shaw

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"Following numerous attempts to get A-list actors to read our scripts and getting nowhere, I decided to join the Producer's Incubator with Stacey. One of her gifts on the course was a 'magic' letter to agents. It reads like a normal letter but there has to be some special ju-ju between the lines which agents seem to respond to like catnip! The first time they requested a script, forget actually replying, I thought we got lucky. But having used this letter many times now and repeatedly receiving a script request, this alone is worth the entire cost of the course. In addition, Stacey provides honest, creative steps towards building value into a project, excellent, informative interviews with successful filmmakers and genuine feedback on any question put to her. I highly recommend this course to anyone serious about making films." - Barbara Worth, Producer

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"I recently completed the Producer's Incubator and highly recommend the course. A "one-size-fits-all" approach is difficult when teaching a broad range of people on any subject, but especially so when teaching about the packaging of film projects. However, Stacy has found a way to keep rudimentary information fresh for those with a lot of experience and was able to present the more complicated information in a format that is easy to understand for first-timers. Even with years of experience and several films under my belt I found the Producer's Incubator to be a fantastic investment. It helped to refresh my core knowledge and opened my eyes to some of the ways the business is continually growing and changing. At the moment I am packaging two films and have carried much of what I learned into building a solid package for pitching and ultimately for production." - Michael Fitzer, Filmmaker


Stacey Parks has over 16 years experience in independent film as a sales agent, producer, and consultant for independent filmmakers. She is the author of "The Insider's Guide to Independent Film Distribution" (2012 Focal Press), now in its second edition and considered to be an essential handbook for independent filmmakers seeking production and distribution insight for their films.

Stacey is also the founder of, a training and consultancy organization for independent filmmakers focused on exploring financing and distribution models to maximize opportunities for their films in the international marketplace. Additionally, she founded where she writes extensively on how to make movies that sell. Since it's launch in 2007, has become a trusted resource amongst independent filmmakers with an active community of over 10,000, from all corners of the globe. has been named by Moviemaker Magazine as "one of the 50 best websites for moviemakers", and, more recently, "one of the top 25 websites that filmmakers need to know about".

As a consultant, Stacey advises on all aspects of finance, distribution, and marketing for her clients' films including providing strategic guidance on finance and distribution plans, packaging for pre-sales, audience-engagement campaigns, and facilitating distribution for finished films. Her clients include Sundance, Cannes, Berlin, and Toronto award-winning filmmakers and producers who have successfully secured studio and mini-major distribution for their films.

Prior to founding Film Specific, Stacey was a foreign sales agent securing distribution for hundreds of independent features and programs worldwide. Before becoming a sales agent, she served as associate producer of the feature film "Shadow Magic" (1999), which premiered at the Sundance Film Festival and was released theatrically by Sony Pictures Classics. She was a pioneer in online video content in its earliest days, producing a London-based internet TV series called SEED TV about socially conscious entrepreneurs in 2001, which was executive produced by renowned British PR 'guru' Lynne Franks. Stacey began her career in 1995 at the William Morris Agency, working in the soundtrack and independent film packaging departments.

More recently in 2010 Stacey went back to her Producing roots and launched Media Sparks Entertainment which specializes in producing film and television projects with international appeal for all media platforms. Stacey also works on putting together international co-production and co-financing ventures for film and TV projects with international partners.

Stacey has conducted extensive lectures and workshops on film distribution, finance and marketing for the British Film Institute, American Film Market, South Australia Film Corporation, National Association of Latino Independent Producers (NALIP), FilmArc for FilmPool Nord, UCLA, Women In Film, Berlin Film Festival, and Raindance Film Festival. Stacey has also spoken on panels at the Cannes Film Festival, American Film Market, and Slamdance, and for organizations including the Producers Guild of America, NALIP, Women in Film, and the Alliance of Women DIrectors, among others.

Stacey has been profiled or interviewed in MovieMaker Magazine, Student Filmmakers Magazine, The Christian Science Monitor, and the Los Angeles Business Journal.