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Pre-Selling Indies: A Seminar with Filmmaker Adam Cultraro

For the right films, the pre-sales market for independent films is alive and well. While it may not be churning out the kinds of advances seen at the height of the market, buyers are ready to spend on the right projects with the right elements.

Independent producer Adam Cultraro went to AFM® to pre-sell his 4 million budgeted action pic on his own. Here Adam shares with us why he decided to pre-sell the film on his own, how he attracted buyers, how he prepared for the market, the kind of deals he made, and what he would do differently next time.


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Stacey Parks is the founder of FilmSpecific.com. She has over 16 years experience in independent film as a sales agent, producer, and consultant for independent filmmakers. Stacey is also the author of "The Insider's Guide to Independent Film Distribution" (2012 Focal Press), now in its second edition and considered to be an essential handbook for independent filmmakers seeking production and distribution insight for their films.