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Independent Film Case Studies & Podcasts

Our case studies and podcasts with independent filmmakers and industry experts explore best practices in financing, distribution and marketing.

Film Specific Startup Film School Podcast


AFM® Case Study: Packaging, Co-Producers, & Pre-Sales
AFM® Case Study: Packaging, Co-Producers, & Pre-Sales We first met producer Victoria Westcott when she enrolled in Film Specific's Producers Incubator in 2013. 18 months later she has a film that just made several pre-sales at AFM and is getting ready to go into production. She's also prepping a second film for pre-sales in 2015. In this case study Victoria discusses how she did it. . . . More
Podcast: Five Ways To Benefit From AFM (Whether You're There or Not)
Podcast: Five Ways To Benefit From AFM (Whether You're There or Not) In this podcast Film Specific founder Stacey Parks looks at 5 ways indie filmmakers can benefit from the American Film Market (AFM) whether they're attending or not. . . . More
Podcast: 5 Ways to Profit from Self-Distribution
Podcast: 5 Ways to Profit from Self-Distribution In this podcast with Film Specific founder Stacey Parks, she examines five ways that could help push you into self-distribution profit by utilizing tactics that successful businesses use to operate sustainably and profitably. . . . More
Using Film Markets To Turn Your Luck Around: A Case Study with Filmmaker Richard Ford
Using Film Markets To Turn Your Luck Around: A Case Study with Filmmaker Richard Ford A year ago, filmmaker Richard Ford had a completed film "i-Crime" which he submitted to sales agents hoping to launch at AFM®, but got no response and no representation. He and his producing partner didn't like taking no for an answer, and decided to head to the market anyway, figuring they'd have better luck trying to nab a sales agent for their film in person. What they found was that nothing can replace face-to-face meeting (and selling as it were)! In this case study Richard describes his experiences in detail. . . . More
Utilizing Film Markets To Find The Right Sales Agent: A Case Study
Utilizing Film Markets To Find The Right Sales Agent: A Case Study Taking an extremely pro-active approach to the distribution of his film, filmmaker Ron Zimmerman took his nearly completed feature "The Killing Strain" to the American Film Market® to spark interest and find the right sales agent. In this case study Ron discusses how he and his filmmaking partner met their sales agent, the preparation they did prior to going to the market, how they approached sales agents at AFM® with their film, how they took advantage of AFM® Workshops, the plan for this year with projects at script stage, what the 'seasons of filmmaking' are and much more. . . . More